Which of the Following Is a True Statement About Advertising

The amount spent for search ads is much greater than for online display ads. Direct marketing is suitable only for consumer-to-consumer advertising.

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It circumvents the need for post-advertising evaluation.

. It does not use humor to promote a theme. The more the color used in an ad the lower the advertising cost. It circumvents the need for post-campaign evaluation.

It extends for a defined period of time. It refers to promoting a product that is banned by law C. Which of the following statements is TRUE about direct marketing.

2Personal selling plays a dominant role in businesses that produce low-. B It can help create jobs in the economy by increasing demand for goods and services. When a firm spends a small amount of money on advertising this signals that the quality of the good is high.

It must be used only while introducing a new product. Advertising does not change the way customers value various product attributes. Quiz Submissions - quiz2-chapter3 1 1 point Which of the following statements about local advertising is most likely true.

The amount spent for online display ads is much great than for search ads. 2Product costs are also known as inventoriable costs. B Advertising is a period cost and a plant managers salary is a manufacturing overhead cost.

It can focus on more than one advertising. C It is seldom used by nonprofit organizations. C Magazines typically use a mass marketing strategy.

Which of the following statements about aerial advertising is true. True False Questions 1Personal selling is typically controlled by the advertising department. B It is a big part of the revenue of sites like Google and Facebook.

A Magazines have long lead times and deadlines that can reduce flexibility. Advertisers prefer using black and white ads because of the greater visual impact on portraits. Which of the following statements about expenditures on advertising is true.

Ising is critical because most consumer sales are made or lost locally. B Magazines have not benefited from advances in communication technologies. It allows advertising for an indefinite period of time.

A It is a passing fad because it is unpopular with advertisers and generates very little revenue. 4Prime cost equals manufacturing overhead cost. C Some versions read your e-mail messages to find key words that trigger specific ads.

7 Which of the following statements are true. D It is of little importance when products are standardized. O Todays consumers experience advertising campaigns via social media.

It is expensive in absolute terms. It is generally done inside stores and small supermarkets. Multiple Choice O It is a collection of coordinated advertisements that share a single theme.

It is illegal at sporting events. C Image advertising is most commonly used for business. Which of the following statements about the interaction of pricing with advertising and promotion is true.

It is seldom used by local advertisers. If a firm knows its product is of low quality it will be willing to spend large amounts of money on advertising. Identify a true statement about institutional advertising.

A firms advertising campaign communicates. Which statement is true. D It may.

_____ advertising attempts to create a favorable long-term perception of the business as a whole not just of a particular good or service. C Advertising is a period cost and a. D Magazines provide better local coverage than.

When a firm spends a large amount of money on advertising advertising can be construed as a signal of quality. Which of the following statements is true of advertising campaigns. Which of the following statements is true about the use of color in magazine advertising.

It is selling an idea about the company to consumers. It is the last stage of an advertising process. A Advertising is a product cost and a plant managers salary is a period cost.

Which of the following statements about marketing is true. Direct marketing involves marketing research segmentation and evaluation. Which of the following statements about magazines as an advertising medium is true.

Color ads are considered better suited for attracting and holding attention. It refers to promoting a product that is banned by law D. It can focus on more than one advertising appeal.

48 Which of the following statements about image advertising is true. 3Prime cost is the sum of direct materials cost and direct labor cost. It can be used to reach specific target markets.

Identify a true statement about an advertising campaign. Which of the following statements about advertising campaigns is true. When a firm spends a large amount of money on.

Direct marketing has the same objectives as that of other promotional-mix tools. When a firm spends a small amount of money on advertising this signals that the quality of the good is high. 1Advertising is not a considered a product cost even if it promotes a specific product.

B Advertisers often use image advertising when their products or services offer a unique attribute or benefit to consumers. Which of the following statements about expenditures on advertising is true. A Only statement I is true.

It cannot focus on more than one advertising appeal. Which of the following statements about targeted advertising is not true. A It is more important for bigger organizations than smaller ones.

The amounts spent for search ads and online display ads is roughly the same. Most consumers will experience advertising campaigns via traditional media. Which of the following statements is true.

The positive relationship between high relative advertising and price levels is weakest for products in the introductory stage of the product life cycle. A Image advertising is used most often when there are significant functional or performance differences among brands.

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